We help the world’s best companies master cultural change and invest in the right brand futures with confidence

We decode today’s changing cultural landscape and predict and create the offers we will desire tomorrow.

Using a proprietary methodology we call… CASCADE

We deliver four ‘agile sprints’ to build a powerful business and creative case

  • “We are DELIGHTED with the work”

    Dani Olivero, Marketing Director, Dirt Is Good, Unilever

  • “{Futurity’s} skills at gathering data and translation has given a depth of understanding to view these landscapes through a human lens. They have been a great innovation partner due to their agile mindset and ability to highlight commercial potential.”

    Sarah Smith, Director Sensory Consumer Science Excellence Reckitt

  • “They are collaborative, flexible and uniquely land the semiotic insights into concrete visuals that provoke partners to tangibly execute the findings.”

    Welmain Paige, Head of Insights and Strategic Planning at Elida Beauty Unilever

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If you’d like a 20 minute call to talk about how we could define the future for your brand, just fill in the form.